The "From Brief to Film · Ad Campaign Workshop" will be held by the Department of Visual Communication Design, Faculty of Architecture and Fine Arts, on Friday, 4 December 2026.
The workshop will use the CapCut Brief from Young Ones 2027, the international student competition of The One Club for Creativity, as a case study. Participants will learn by doing how to read an advertising brief, how to develop a campaign idea from it, and how to turn that idea into a short ad film with AI-assisted production tools. Although the workshop is linked to this semester's work in the GTS307 Advertising Design course, it is open to all AYBU students; having taken the course is not a prerequisite for applying.
Programme (3 hours)
- Reading the brief and developing ideas
- Image and video production with CapCut Video Studio and AI (demonstration)
- Hands-on session: producing draft ad film samples from the ideas developed on the brief
By the end of the workshop, each participant will have produced a draft ad film sample based on their own idea and will be familiar with how to enter the Young Ones 2027 competition.
Workshop details
- Date: Friday, 4 December 2026, 14:00–17:00
- Venue: Faculty of Architecture and Fine Arts, L-104 Computer Lab II
- Who can apply: AYBU students from all departments
- Places: 40
- Application deadline: 27 November 2026
- Fee: Participation is free of charge.
Application
Applications are accepted through the online form using an AYBU e-mail address. The 40 participants will be selected based on the short statement of intent in the form together with the order of application. Accepted participants will be notified by 30 November 2026 at the AYBU e-mail address they used to apply; information on the brief and the CapCut PRO membership will also be sent in this e-mail. As places are limited, other applicants will not be contacted individually. Thank you for your interest.
Application form: https://forms.gle/GFoKqfGVCKoc6PFy5
The workshop will take place in a computer lab; participants may also bring their own laptops if they prefer.
The workshop is supported by CapCut. Participants will receive a free CapCut PRO membership and AI generation credits valid until 15 January 2027.
Organisers
- General Coordinator: Asst. Prof. Dr. Güven Meral (Head of Department)
- Instructors: Lecturer İzzet Alşan, Lecturer İsmail Furkan Yavuz
Contact: Lecturer İsmail Furkan Yavuz · ifyavuz@aybu.edu.tr