AYBÜ Vocational School of Social Sciences
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Public Relations and Publicity

General Information

The objective of Program in Public Relations and Publicity is to enable students to comprehend the functioning of public relations and publicity at the national and global level, and to keep up with the latest developments and changes in the sector.

Our approach combines exploration of the latest and best professional practice with academic excellence. To support, you, our students, in your professional ambitions, we have an extensive network of industry practitioners who teach on the course, advise on and refresh content, and host students for work experience, networking and industry events, as well as scholars and academic experts.

Graduation Requirements

In order to graduate from the program, a student is required to successfully complete the designated program of courses, get minimum120 ECTS credits in total, achieve a minimum GPA of 2.00/4.00, and have no FF or DZ grades.

Students that meet the graduation requirements are granted “Associate Degree in Public Relations and Publicity” from Vocational School.

Aims of the course

Public Relations and Publicity is a media studies to understand of the rapid change and development of media channels and communication practices is essential for you to achieve your full potential in work or further studies, and to assist you to do this, the course is designed to:

  • Enable you to become skilled researchers, critical thinkers and creative communicators
  • Use all media to communicate, including press and broadcast, as well as contemporary online platforms, and understand their commonalities and differences
  • Know best professional practice as well as theories and concepts.
  • Develop your ability to participate in contemporary media debates.
  • Develop your awareness of the political, ethical, social, cultural and economic implications of these industries for your work.
  • Allow you to operate in changing professional media contexts and practices globally
  • Enable you to develop a range of transferable skills applicable to a variety of media and other professional working environments.

Career Opportunities

Graduates of the program may be employed in the public and private sector. They find job opportunities in various departments of public relations and advertising agencies, as well as in communication, public relations and advertising departments of companies. Graduates also have the opportunity to be employed in communication and mass communication departments of public institutions.