The "From Brief to Film · Ad Campaign Workshop" will be organised by the Department of Visual Communication Design within the Faculty of Architecture and Fine Arts on Friday, 4 December 2026.
The workshop will feature the CapCut Brief, published as part of Young Ones 2027—the international student competition organised by The One Club for Creativity—as a primary case study. Participants will gain hands-on experience in interpreting an advertising brief, conceptualising a campaign idea from it, and translating that concept into a short advertising film using AI-powered production tools. While the workshop is organised in conjunction with the coursework of GTS307 Advertising Design this semester, it is open to all AYBU students; prior completion of this course is not a prerequisite for application.
Programme (3 Hours)
Brief analysis and ideation
Image and video generation using CapCut Video Studio and artificial intelligence (demonstration)
Practical session: Developing draft advertising film prototypes based on concepts derived from the brief
By the conclusion of the workshop, each participant will have developed a draft advertising film prototype based on their own concept and will be familiar with the submission process for the Young Ones 2027 competition.
Workshop Details
Date: Friday, 4 December 2026, 14:00–17:00
Venue: Faculty of Architecture and Fine Arts, L-104 Computer Laboratory II
Eligibility: AYBU students from all departments
Capacity: 40 participants
Application Deadline: 27 November 2026
Fee: Participation is free of charge.
Application
Applications must be submitted via the online form using an institutional AYBU email address. The 40 participants will be selected based on an evaluation of the short statement of intent provided in the form, in conjunction with the chronological order of application. Successful applicants will be notified by 30 November 2026 via their AYBU email addresses used during registration, and further details regarding the workshop brief and CapCut PRO membership will be provided in this notification. Due to limited capacity, individual responses cannot be sent to unselected applicants; we thank all applicants for their strong interest.
Application form: https://forms.gle/GFoKqfGVCKoc6PFy5
The workshop will take place in a computer laboratory; however, participants are welcome to bring their own laptops for their personal convenience.
The workshop is supported by CapCut. Participants will be provided with a complimentary CapCut PRO membership and AI generation credits valid until 15 January 2027.
Organisers
General Coordinator: Asst. Prof. Dr. Güven Meral
Instructors: Lecturer İzzet Alşan, Lecturer İsmail Furkan Yavuz
Contact: Lecturer İsmail Furkan Yavuz · ifyavuz@aybu.edu.tr
The "From Brief to Film · Ad Campaign Workshop" will be held by the Department of Visual Communication Design, Faculty of Architecture and Fine Arts, on Friday, 4 December 2026.
The workshop will use the CapCut Brief from Young Ones 2027, the international student competition of The One Club for Creativity, as a case study. Participants will learn by doing how to read an advertising brief, how to develop a campaign idea from it, and how to turn that idea into a short ad film with AI-assisted production tools. Although the workshop is linked to this semester's work in the GTS307 Advertising Design course, it is open to all AYBU students; having taken the course is not a prerequisite for applying.
Programme (3 hours)
Reading the brief and developing ideas
Image and video production with CapCut Video Studio and AI (demonstration)
Hands-on session: producing draft ad film samples from the ideas developed on the brief
By the end of the workshop, each participant will have produced a draft ad film sample based on their own idea and will be familiar with how to enter the Young Ones 2027 competition.
Workshop details
Date: Friday, 4 December 2026, 14:00–17:00
Venue: Faculty of Architecture and Fine Arts, L-104 Computer Lab II
Who can apply: AYBU students from all departments
Places: 40
Application deadline: 27 November 2026
Fee: Participation is free of charge.
Application
Applications are accepted through the online form using an AYBU e-mail address. The 40 participants will be selected based on the short statement of intent in the form together with the order of application. Accepted participants will be notified by 30 November 2026 at the AYBU e-mail address they used to apply; information on the brief and the CapCut PRO membership will also be sent in this e-mail. As places are limited, other applicants will not be contacted individually. Thank you for your interest.
Application form: https://forms.gle/GFoKqfGVCKoc6PFy5
The workshop will take place in a computer lab; participants may also bring their own laptops if they prefer.
The workshop is supported by CapCut. Participants will receive a free CapCut PRO membership and AI generation credits valid until 15 January 2027.
Organisers
General Coordinator: Asst. Prof. Dr. Güven Meral
Instructors: Lecturer İzzet Alşan, Lecturer İsmail Furkan Yavuz
Contact: Lecturer İsmail Furkan Yavuz · ifyavuz@aybu.edu.tr